Printing Mythbusters

Printing Mythbusters

This month we’re looking at mythbusting some of the assumptions around print and its environmental impact. Whilst it’s not uncommon for people to assume that paper has damaging effects on climate change, they tend to ignore the reality that paper can be one of the...
University newspapers and their place in print

University newspapers and their place in print

Student newspapers are run by students, for students – and they have a longstanding tradition of being the place to go for information, opinion, recommendations, administrative news and anything else that students might need to know about university or local life....
From the Press to the People

From the Press to the People

Do you know your pagination from your press-run, or your Pantone from your CMYK? If not, then you aren’t alone! Since the first printed books rolled off the Gutenberg press in the 15th Century, the print industry has developed a wide range of specialist terminology...
Print Evokes An Emotional Response

Print Evokes An Emotional Response

At a time when digital communication is second nature, why is the world suddenly so caught up in the world of print? A survey conducted by Phil Riebel, the president of Two Sides North America, concluded that: “Even in our increasingly digital society, a large...
Why Print Is The Ultimate Modern Marketing Solution

Why Print Is The Ultimate Modern Marketing Solution

Despite the dip in 2020, digital advertising spend is booming once more with projections total worldwide spend of up to half a billion dollars by 2024. However, businesses have also shown they’re not ready to relinquish print. So, what does the road ahead look like?...
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