RPS work with many suppliers from across the globe, including UPM. Their mills use the best available techniques to ensure efficient and sustainable production of paper, and they have developed innovative ways to reduce and manage waste. When visiting UPM Shotton, we were shown that ink is removed and reused in the recycling process. In fact, today 90% of all UPM’s production waste is reused or recycled.
The results of a new survey, commissioned by Two Sides, reveal a telling insight into the public’s perceptions and attitudes towards print and paper. Carried out by independent research company Toluna, 6,000 consumers from across Europe (Austria, France, Germany, Italy, Finland, Norway, Sweden and the UK) were surveyed on their environmental concerns and preferences relating to paper.
In 2018, some of the biggest brands and huge tech giants turned to print to increase consumer trust. Why? Because print possesses gravity and authority not held by newer channels. In February 2018, KFC ran print campaigns to apologise for their chicken shortage, and again in 2018, Facebook turned to print to apologise for the Cambridge Analytica scandal.