Print’s Charming at B2B Marketing Expo, Excel
The Print’s Charming campaign aims to remind people how powerful print is when used as part of a multi-channel approach, by sharing statistics, facts, research and case studies. It also focuses on the effectiveness of print and its environmental impact, and supports print buyers, marketers, publishers, agencies and designers when planning, buying and distributing print.
We kicked off the campaign by posting out a Valentine’s card in February and, on 27th-28th March, we set up our stand and exhibited at the B2B Marketing Expo, ExCel in London – Europe’s leading marketing event, with over 700 exhibitors and 200 masterclasses. Over 21,000 delegates attended, and many were interested to find out more about Print’s Charming and Reach Printing Services.
Michael Brown, Commercial Director of Reach Printing Services, was invited to speak at one of the seminars. There is no denying that the industry has faced challenges – but, as Michael explained: “Last year we sold 540 million newspapers – printed across our network of print sites throughout the UK, and this is roughly half of what we print throughout the Group. This isn’t something to ignore, print is still very much alive. Print IS charming!”
He continued: “2018 saw some of the biggest brands around using print to stand out from the crowd, to build brand awareness and restore consumer trust. For example, KFC’s ‘FCK Shortage’ campaign, or Facebook, a tech giant, who also turned to print to restore their reputation and to apologise for the Cambridge Analytica scandal, as well as launching a quarterly print magazine, ‘Grow’. This marks an interesting move into a multi-channel approach, which uses print to support their digital roots. Print is very relative and can play a vital role in any successful marketing campaign”
Hundreds of delegates stopped by the Reach Printing Services exhibition stand to find out more about the campaign, and the products and services on offer. If you missed the event and would like more information, please email [email protected].