Welcome to our Inside the Industry section – where we don’t just tell you how working with RPS can benefit you, but we discuss print as a whole: its effectiveness; its sustainability and its environmental impact. This is where we share facts, research and case studies to remind you that Print is Charming. Print causes people to sit up, take notice and think, because it is alluring and difficult to forget. When you hold print in your hand, you’re holding something that is dependable, trusted and well loved. Research shows that the brain works differently when we engage with print. Whether used alone or as part of a multi-channel approach, you’ll find Print’s Charming.

There are more ways to advertise your business than ever before, but Don’t forget – print’s charming!

Print is…

When people view print, they may:

UPM – Sustainable by design

RPS work with many suppliers from across the globe, including UPM. Their mills use the best available techniques to ensure efficient and sustainable production of paper, and they have developed innovative ways to reduce and manage waste. When visiting UPM Shotton, we were shown that ink is removed and reused in the recycling process. In fact, today 90% of all UPM’s production waste is reused or recycled.

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When consumer trust is needed…turn to print
Reported by The Drum

In 2018, some of the biggest brands and huge tech giants turned to print to increase consumer trust. Why? Because print possesses gravity and authority not held by newer channels. In February 2018, KFC ran print campaigns to apologise for their chicken shortage, and again in 2018, Facebook turned to print to apologise for the Cambridge Analytica scandal.

Read more here

Further information can be found at…

Not-for-profit organisation promoting environmental impact of print and paper.

Independent organisations promoting effectiveness of print as part of a multi-channel approach.

Marketing body for newsbrands

Independent Print Industry Association

Data & Marketing Association Print Council

 

Forest Stewardship Council

Programme for the Endorsement of Forest Certification

Not-for-profit organisation promoting environmental impact of print and paper.

Marketing body for newsbrands

Programme for the Endorsement of Forest Certification

Independent organisations promoting effectiveness of print as part of a multi-channel approach.

Independent Print Industry Association

Data & Marketing Association Print Council

 

Forest Stewardship Council

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