Print advertising continues to serve as a highly effective tool for promoting brands and communicating with audiences. In fact, many suggest that successful marketing strategies are impossible to achieve today without the use of visual, printed materials, such as brochures, magazines, and flyers. Studies have shown that up to a huge 80% of consumers act on direct printed mail advertisements, generating a 20% higher motivation response and driving greater levels of brand recall (FinancesOnline).
So with this said, shouldn’t all brands be using print in their marketing strategies?
Let’s take a deep dive into some of the reasons why we think it’s important to integrate print into your brand messaging…
Leaves a lasting impression
Print advertising is often considered more trustworthy and memorable by readers. In fact, people are 70% more likely to remember a brand seen in print (TridentMarketingUK). This is because it is physical and tangible to audiences, meaning your marketing is capable of engaging all human senses. Seeing the printed product in your hands, feeling the texture of the paper, and even smelling the ink, all trigger emotional responses. This creates connections between audiences and a printed product, meaning they are more likely to remember it, and so, feel a greater impact.
Precisely on target
Print marketing is essential for communicating your messages to relevant audiences. Whether your print ad is placed in a certain publication, or you decide to target a specific area, print gives you the option to pick and choose an audience who already shares an interest in your business.
Reach, work with numerous suppliers to put your brand directly into the hands of customers, and can target multiple locations, from town centres to special events.
This guarantees that your marketing messages are seen by the most attentive and relevant audiences.
Print is long-lasting
Print remains in circulation for a long period of time, where people can share materials with others, and read messages repeatedly. For example, magazines that are left in waiting rooms will be seen by hundreds, if not thousands, of people every month.
It lives long and until it’s sent for recycling, remains a reliable marketing tool for people to view time and time again.
Flexible AND budget-friendly
With a variety of print advertisement options to choose from, there is something for everyone. From formats and paperstocks, to additional options and delivery, there is always a product to suit any kind of budget.
Additionally, as print keeps people engaged for longer periods of time, it’s no shock that return on investment is higher too.
All in all, don’t limit the success of your marketing by excluding print advertising.
At Reach, we can help you take your brand to the next level. To discuss promotional and marketing print, as well as distribution options, please don’t hesitate to contact Reach Printing Services.