Print Evokes An Emotional Response

Print Evokes An Emotional Response

At a time when digital communication is second nature, why is the world suddenly so caught up in the world of print? A survey conducted by Phil Riebel, the president of Two Sides North America, concluded that: “Even in our increasingly digital society, a large...
Why Print Is The Ultimate Modern Marketing Solution

Why Print Is The Ultimate Modern Marketing Solution

Despite the dip in 2020, digital advertising spend is booming once more with projections total worldwide spend of up to half a billion dollars by 2024. However, businesses have also shown they’re not ready to relinquish print. So, what does the road ahead look like?...
Quality Attention Drives Actions – Magnetic Report

Quality Attention Drives Actions – Magnetic Report

Measuring attention is complex; no single study is able to provide it, but this report is the start of a journey, from which we hope to remind people that perception is not always reality. Print products increase ROI and, when used as part of a multi-channel approach,...
An EPIC eventReported by Print Week

An EPIC event
Reported by Print Week

The Independent Print Industries Association (IPIA) hosted the annual event for marketing professionals, attracting over 300 delegates on 3 July. Mark Wright, founder of ClimbOnline and winner of BBC’s The Apprentice in 2014, opened the afternoon’s sessions with an...
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