Tips & Advice
Print will look very different to how it looks on screen and will not appear as vibrant. By viewing your artwork on our Webpairer you will see the nearest representation as this replicates the colour or tone of the paper you are printing on. We would also advise you to calibrate your screens every 28 days and remember that everybody views colour differently.
(Page markings) Colour-bars and registration marks are on each plate (or printers pair) and appear on the side of the page, they are used for quality control purposes. As our presses run at high speed there is no way to physically check all pages and the furniture is vital to ensure the quality of the printed product. The colour bars are used to check ink density and ensure correct positioning of plates the registration marks check that the plates are aligned correctly. If opting for a trimmed product, the furniture can be removed in the trimming process.
Show-through – is when the ink ‘shows through’ the page – which becomes more apparent when held to the light. Increasing paper weight can reduce this. Also consider show-through at design stages; don’t use dark content that will show through onto a page that has blank space. Avoid using large white space where possible.
Where ink ‘rubs off’ onto the facing page, is unavoidable in coldset printing, but can be reduced. Avoid using dark or heavily inked content facing light or blank pages. Avoid layering colour where possible – for example use 100% black, rather than 4 colour. Avoid dark content around the spine area or folds – this is where the grippers carry the copy and more pressure is applied, thus more chance of set-off. The more processes your product goes through, the more chance of set-off. Avoid using large white space where possible.
Choose carefully – dark areas have less defined detail. Choose images with good contrast. All images must be CMYK and we cannot print spot colour (except on glossy covers).
To achieve the best colour reproduction, we recommend retouching in RGB, then converting to CMYK using the correct icc profile.
Switching rendering intents depending on the image content and paying attention to image sharpening.
Look at other examples that use the same print method, to see what works well and what doesn’t.
Bundle-size is determined by pagination and format.
All products will be despatched cross-strapped and palletised. If you require another form of presentation, please speak to your Business Development Executive.