Measuring attention is complex; no single study is able to provide it, but this report is the start of a journey, from which we hope to remind people that perception is not always reality. Print products increase ROI and, when used as part of a multi-channel approach, the return of the overall campaign is greater than those campaigns without print.
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We work with a number of service providers to ensure that your subscription mailings or advertising mail are received on time and on budget.
We will discuss with you the various options of size and weight formats, and will offer alternative print formats, if possible, to reduce the cost of postage.
Whether it’s for a direct mail marketing campaign or for subscribers to a publication, we offer solutions for campaigns from 1,000 copies upwards, within the UK and overseas. We also offer additional services, including polybagging, printed or plain carrier sheets, response handling, data cleansing and onserts.
Circulation of free-to-pick-up publications, promotional or marketing material offers publishers, brands, retailers, councils, charities and leisure attractions the opportunity to reduce wastage, as consumers and readers will be choosing whether to pick up your printed product.
There are a host of opportunities available, including: supermarkets, rail stations, gyms, spas, corporate offices, hotels, golf clubs, tourist attractions, places of worship, local businesses and airports. Printed products must not be in direct competition with the products at pick-up locations.
Pick-up boxes offer the chance to increase brand awareness; increase circulation; attract new customers, and target new customers for promotions, offers and subscribers. Full profiling and reporting can be provided, with stock levels adjusted to match response. High footfall areas are chosen, and weekly stock levels are monitored.
Every night, while you sleep, the publishing world performs (what is known in the trade as) the ‘nightly miracle’ – putting paid-for publications onto newsstands. Once publications have been printed across our sites, they are bundled and palletised, ready for delivery into wholesalers. Transport arrives, and is shared (several publications use the same vehicles) to reduce the impact on the environment and to keep costs down.
Wholesalers throughout the UK break down the deliveries, and pack them into individual customer consignments, ready for delivery into supermarkets, petrol stations, newsagents, rail and bus stations, and to street vendors to go on sale the very same morning. Unsold publications are returned the following morning for recycling. With over 60,000 outlets, this is no easy task!
We manage the circulation of our own publications and also for our contract clients. We can offer a complete service, including geodemographic profiling, to ensure your publication is on sale in the right locations; management of wholesale distribution; circulation services; financial management, and vendor management. We offer full reporting, and constantly adjust circulation figures so that wastage is kept to a minimum and supplies are at optimum levels.
Insert Advertising remains one of the most powerful and engaging forms of marketing available. Many of our clients use inserts to drive sales, develop product awareness, promote brand positioning, raise funds and more.
At Reach plc, the specialist Inserts team have access to hundreds of internal and external titles, which enables them to create bespoke and targeted insert campaigns for the clients they work with – every day of the week.
Together, we can help you combine your print and media – ensuring you are able to use inserts efficiently and cost-effectively.
We can coordinate the delivery of your in-store printed product into one store or branch, or into thousands – for daily, weekly, monthly or seasonal campaigns.
We have worked, for a number of years, with local and national brands, retailers and businesses to deliver news, offers and promotions into one location and also into nationwide stores.
Customer experience and engagement are vital, and ensuring content is up to date – so you can react quickly to competitor activity and changing market conditions – is top of the list. With print sites throughout the UK – and a delivery network to match – we are able to provide you with an unrivalled service to get your printed marketing products in front of the consumer – fast.
Door-to-door mail can offer a publisher, council, charity, brand, retailer or business the opportunity to reach residents within a geographical area, ensuring homeowners are engaging with YOU – via your brand, publication, product or service.
A number of our service providers offer geodemographic targeting, which combines geography in terms of postcode sectors (eg. WD24 7), and the demographics of the residents that live within these sectors, such as age, social grade and ethnicity.
The software ranks all postcodes within a desired area in terms of efficiency. It’s important to note that targeting does not highlight the individual properties, but only whole postcode sectors. The highest concentration of your target audience will be reached, minimising wastage and increasing response rates.
We will ensure your delivery is made safely, and that you are kept up to date with all options – taking into account deadlines, budget and environmental impact. With print sites across the UK, we consider the complete process – from receiving the print-ready files, to copies arriving at their destination(s) – and will select the best site to print at, based on delivery destination(s) and lead times.
Our providers offer expertise in logistics. From a one-off delivery to a regular service, we can offer cost-effective distribution solutions for live news, point of sale and other printed material. We have direct contact to the team, 24/7, for deliveries throughout the UK and the rest of the world.
Our shared networks for live news, and for wholesale newsstand deliveries, ensure that we can keep costs to a minimum and reduce the impact on the environment. Whether you need a bulk delivery to one location via a dedicated or pallet network service, or you have multiple delivery points with strict arrival times, our team of experts will work on a solution that suits you.
All our print sites offer the option of self-collection – whether you would like to collect yourself, or appoint a driver or service provider.
With print sites throughout the UK, just tell us where you would like to collect from, and we can base our quotations on your nominated site. Alternatively, if you would like multiple site collections, we can either split the print run or offer a trunking service between our print sites for a small charge, dependent on quantities and requirements.
If you have specific requirements, such as: organising a distribution manager to be on site; a specified time of day or night for collection; splitting the consignment between multiple drivers, or anything else, we will do our best to accommodate your requests.
We work with a number of suppliers to put your brand into the hands of the consumer. Merchandising is a traditional marketing tool for retailers, charities, councils, brands, leisure attractions, businesses and publishers alike – be it to raise awareness of their brand or publication; to increase circulation figures, or to encourage new subscriptions.
Brand-to-hand merchandising provides face-to-face contact with potential readers or consumers, and your printed product will be delivered right into the hands of your target audience – from tube or railway stations, town centres or at special events or specified locations.
Distribution teams will be selected, and can be branded and briefed on your target audience. We will select areas with high footfall on specific days of the week and at the best time of day.
Voucher ribbons are a promotional or advertising feature within a printed product, allowing for commercial creativity. These printed strips, which overlay the bottom of a page (110mm high), are typically positioned at pages two and three and the corresponding pages at the back of the printed product, and create impact as the page is turned.
A translucent wrap overlays the print product, which is still visible through the wrap, because of its excellent transparency. It creates a great visual effect, and allows you to maximise advertising revenue and increase visibility. Paper is sourced sustainably and is 100% recyclable.
The highest detail and quality
Higher resolution imaging offers the highest detail and quality – up to 2000dpi – and is available when choosing an improved paperstock. A smoother image is created with greater sharpness and fine detail. This means images appear clearer and more lifelike, with detail, contrast and texture, rendered in high definition – a great option if your print product is image heavy.
We offer exceptional inserting capabilities across our print sites. Inserts offer impact to the reader; response for the brand (through sampling), and an additional revenue stream for publishers. Our insert capabilities are vast – from a single-sheet flyer to a 96-page supplement, from a brochure to a catalogue, from a CD to a product sample… Just speak to the team, who can offer advice. Depending on the specification, we can also preprint the insert at the print site, to remove delivery costs and reduce lead times.
Started at 16 as an Electrical Apprentice at the Daily Mirror in Holburn before moving to The Daily Telegraph at 21, which relocated and became West Ferry Printers a year later. I worked and trained in both Engineering and Production Departments before becoming Project Manager in 2004. I started work on the Design and Build of the present site at Luton in 2010. 38 years in the industry, with 33 for the present company. Following the acquisition by Reachplc in 2018, I have gone full circle and am back to the company that trained me 38 years ago.
Mick has been with Northern & Shell since 1986, which was acquired by Reach in 2018
Moisturiser
Every night a miracle
Engaging, Informative, thought-provoking
Four broadsheet pages, seamlessly glued together, the XXL poster offers impact and a host of design opportunities, and when folded they are easy to distribute or insert into another product.
From retailers to councils, estate agents to political parties, Derek works with a wide range of clients with a broad range of printing requirements. In his spare time Derek enjoys spending quality time with his three daughters, following his beloved Manchester United, and indulging in his hobby of amateur radio.
2015
A Swiss Army knife
“Don’t count the days; make the days count.”
– Muhammad Ali
Informative, powerful, relevant
