As February comes to a close and we bid farewell to the month of love, here at Reach Printing, we’ve been celebrating our love of paper.
We are proud members of Two Sides, an organisation with the common goal to promote the sustainability of print and paper, and correct outdated misconceptions about how the paper industry is handling sustainability.
At Reach we are committed to managing our environmental impacts responsibly and sustainably. We have been reducing our waste year on year since 2019 and in 2022 managed to source 98% of our paper through recycled materials or certified sustainable forests, 18% above the industry average in Europe. We continue to work with suppliers to maximise this.
Their Love Paper global campaign launched in 2012, seeking to improve perceptions and raise awareness of the sustainability, practicality and attractiveness of print, paper and paper-based packaging. Between 2011 and 2016 there was a 50% increase in UK consumer recognition of the environmental-friendliness of printed newspapers, showing the enormous impact the campaign has had on perceptions of print products.
As members, we can offer our contract print clients the option to carry the campaign logo on their printed marketing materials, helping to enhance their sustainability messaging whilst sharing the positive story of paper to others. The logo is a registered trademark that reaches millions of consumers every month through advertising in newspapers and magazines.
There are a number of ways you can support the campaign…
- Use of the Love Paper logo on printed product packaging or marketing material
- Educate yourselves on the sustainability of paper and print
- Follow the movement on social media, using the hashtag #LovePaper
At Reach, we seek to tell all our consumers and clients the reasons why they should love paper and print as much as we do. From its environmental benefits, to its ability to improve mental wellbeing, there are many reasons why people should love paper.
If you would like to discuss using the Love Paper logo on your marketing materials, please don’t hesitate to get in touch with Reach Printing Services.
