The Independent Print Industries Association (IPIA) hosted the annual event for marketing professionals, attracting over 300 delegates on 3 July. Mark Wright, founder of ClimbOnline and winner of BBC’s The Apprentice in 2014, opened the afternoon’s sessions with an enthusiastic telling of his rags-to-riches story before taking questions about print and marketing from the audience and from journalist and broadcaster, Juliet Morris, who was host for the evening. “Print is so important in your business, and we do as much print advertising as online and any other advertising that I do. I don’t look at the ROI on flyers or putting an ad in a magazine, I look at marketing spend as one whole, and then the ROI on the company. Because if you break the ROI down it would never make sense, and no business would be marketing. You need to look at a longer cycle going across more channels and watch how successful you become.”
An EPIC event
Reported by Print Week
