Print’s Charming | Reach Printing Services

Welcome to our Inside the Industry section – where we don’t just tell you how working with RPS can benefit you, but we discuss print as a whole: its effectiveness; its sustainability and its environmental impact. This is where we share facts, research and case studies to remind you that Print is Charming. Print causes people to sit up, take notice and think, because it is alluring and difficult to forget. When you hold print in your hand, you’re holding something that is dependable, trusted and well loved. Research shows that the brain works differently when we engage with print. Whether used alone or as part of a multi-channel approach, you’ll find Print’s Charming.

There are more ways to advertise your business than ever before, but Don’t forget – print’s charming!

Print is…

When people view print, they may:

Save it for later
Tell other people
Pass it on
Visit a website
Read reviews
Make a purchase
Make a donation
Plan a large purchase
Use a voucher or a code
Visit a shop, attraction, place or restaurant
Order a catalogue or brochure

When consumer trust is needed…turn to print
Reported by The Drum

In 2018, some of the biggest brands and huge tech giants turned to print to increase consumer trust. Why? Because print possesses gravity and authority not held by newer channels. In February 2018, KFC ran print campaigns to apologise for their chicken shortage, and again in 2018, Facebook turned to print to apologise for the Cambridge Analytica scandal.

Responsible Forestry – Forest Stewardship Council or FSC

Three quarters of UK citizens believe it is important that the products they purchase have been responsibly sourced (TNS 2018), and there are a number of schemes and certifications – including FSC – that help to take care of forests, and also the people and wildlife which call them home. FSC runs a global forest certification system with two key components: chain of custody and forest management. This system allows consumers to identify, purchase and use wood, paper and other forest products produced from well-managed forests and/or recycled materials.

find out more about FSC here

Quality Attention Drives Actions – Magnetic Report

Measuring attention is complex; no single study is able to provide it, but this report is the start of a journey, from which we hope to remind people that perception is not always reality. Print products increase ROI and, when used as part of a multi-channel approach, the return of the overall campaign is greater than those campaigns without print.

Read the report here