by Hel01 | Jul 11, 2019 | print power
In 2018, some of the biggest brands and huge tech giants turned to print to increase consumer trust. Why? Because print possesses gravity and authority not held by newer channels. In February 2018, KFC ran print campaigns to apologise for their chicken shortage, and...
by Hel01 | Jul 11, 2019 | environment
Three quarters of UK citizens believe it is important that the products they purchase have been responsibly sourced (TNS 2018), and there are a number of schemes and certifications – including FSC – that help to take care of forests, and also the people...
by Hel01 | Jul 11, 2019 | print power
Measuring attention is complex; no single study is able to provide it, but this report is the start of a journey, from which we hope to remind people that perception is not always reality. Print products increase ROI and, when used as part of a multi-channel approach,...
by Hel01 | Jul 11, 2019 | print power
The Independent Print Industries Association (IPIA) hosted the annual event for marketing professionals, attracting over 300 delegates on 3 July. Mark Wright, founder of ClimbOnline and winner of BBC’s The Apprentice in 2014, opened the afternoon’s sessions with an...
by Hel01 | Jul 1, 2019 | blog
Choosing the right Paperstock When choosing a paperstock for your print product, there are several considerations to make, including: your choice of print process; the look you want to achieve; the distribution method; shelf life; image reproduction; environmental...
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