From the physical touch of a book and the crisp pages of a newspaper, to the glossy allure of a magazine, print offers a unique and tangible experience that is unlike any other, and is very difficult to emulate.

In this blog, we list out some of the reasons why we think print matters and why it continues to play an important role in our lives today…

Tangible and Permanent

One of the most compelling aspects of print is its tangible nature. The feel of paper between your fingertips, the weight of a book in your hands, and the sound of turning pages all create a sensory experience for the reader. Print provides a physical presence where people form connections through touch, sound, sight and smell. This quality contributes to the enduring value and unique characteristics of print, allowing readers to engage with the product in a more immersive and memorable way. Due to its physicality, print can be stored and easily accessed over time, providing a lasting record of information and stories that can be read time and time again.

Enhanced Reading Experience

Print has the unique ability to evoke emotions and create lasting connections between readers and materials. Whether you’re reading your favourite magazine or an old book from your childhood, print instils a sense of nostalgia and personal attachment that is rare to find in other mediums.

In Print We Trust

Print media has traditionally been associated with credibility and trustworthiness. Newspapers, books and magazines all undergo rigorous editorial processes and fact-checking, instilling confidence in readers and meaning they identify print as more accurate and reliable. In fact, research shows that 82% of consumers trust print advertisements the most when making a purchase decision.

Marketing and Advertising

Advertising in print media can be more memorable and has a longer lifespan. The physical presence of print media allows for greater engagement, and consumers often spend longer with a printed product, maximising exposure and having a greater influence on purchasing decisions. Print ads are typically seen by 75% of readers, and serve as a fantastic complement to many digital marketing strategies. 

Furthermore, print materials provide a universally accessible and versatile format. Print products do not rely on internet connections and can be distributed in various formats, meaning they are available to a wider demographic of readers. At Reach Printing Services, our distribution options are hugely varied, from door-to-door delivery methods to subscription mailings.

Our Newsprint is Sustainable

We’ve made it a priority to ensure that our paper is sourced responsibly. We’re committed to sourcing at least 95% of it from recycled fibre or using fibres from forests that have been independently certified as sustainable.  

In 2022 we sourced 98.05% of newsprint from recycled materials or wood from certified sustainable forests.

Print media continues to maintain its relevance and importance today, providing an immersive and tactile experience for people in years to come. So, the next time you put your feet up to read the newspaper, take a moment to appreciate the lasting impact of print in our lives.

To discuss your printing options, don’t hesitate to contact Reach Printing Services on 0345 307 3276.

Print advertising continues to serve as a highly effective tool for promoting brands and communicating with audiences. In fact, many suggest that successful marketing strategies are impossible to achieve today without the use of visual, printed materials, such as brochures, magazines, and flyers. Studies have shown that up to a huge 80% of consumers act on direct printed mail advertisements, generating a 20% higher motivation response and driving greater levels of brand recall (FinancesOnline).

So with this said, shouldn’t all brands be using print in their marketing strategies?

Let’s take a deep dive into some of the reasons why we think it’s important to integrate print into your brand messaging…

Leaves a lasting impression

Print advertising is often considered more trustworthy and memorable by readers. In fact, people are 70% more likely to remember a brand seen in print (TridentMarketingUK). This is because it is physical and tangible to audiences, meaning your marketing is capable of engaging all human senses. Seeing the printed product in your hands, feeling the texture of the paper, and even smelling the ink, all trigger emotional responses. This creates connections between audiences and a printed product, meaning they are more likely to remember it, and so, feel a greater impact.

Precisely on target

Print marketing is essential for communicating your messages to relevant audiences. Whether your print ad is placed in a certain publication, or you decide to target a specific area, print gives you the option to pick and choose an audience who already shares an interest in your business. 

Reach, work with numerous suppliers to put your brand directly into the hands of customers, and can target multiple locations, from town centres to special events.

This guarantees that your marketing messages are seen by the most attentive and relevant audiences.

Print is long-lasting

Print remains in circulation for a long period of time, where people can share materials with others, and read messages repeatedly. For example, magazines that are left in waiting rooms will be seen by hundreds, if not thousands, of people every month.

It lives long and until it’s sent for recycling, remains a reliable marketing tool for people to view time and time again.

Flexible AND budget-friendly

With a variety of print advertisement options to choose from, there is something for everyone. From formats and paperstocks, to additional options and delivery, there is always a product to suit any kind of budget.

Additionally, as print keeps people engaged for longer periods of time, it’s no shock that return on investment is higher too.

All in all, don’t limit the success of your marketing by excluding print advertising. 

At Reach, we can help you take your brand to the next level. To discuss promotional and marketing print, as well as distribution options, please don’t hesitate to contact Reach Printing Services.